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Zendaya Stars in Lancôme USA and NAACP’s New Scholarship Fund Campaign

On International Women’s Day, Lancôme USA introduced a social media marketing campaign that includes logo ambassador Zendaya to announce their Write Her Long term Scholarship Fund on the NAACP in partnership with the Afro-Educational, Cultural, Technological and Clinical Olympics (ACT-SO). The Write Her Future Scholarship Fund at NAACP in partnership with ACT-SO builds on the brand’s global commitment to empower women through literacy and education, as well as mentoring and entrepreneurship opportunities.

“My advice for the next generation of young women is to never forget the power that you hold within yourself.”says Zendaya in a video for Lancôme USA.

In the course of the scholarship, Lancôme USA and the NAACP try “to assist deliver fairness to training and inspire occupation building in America” in keeping with a press unencumber. Along with the grants, ACT-SO will be offering classes to the emerging school scholars. To additional make stronger those endeavors, Lancôme USA pledged to donate income from on-line gross sales on particular days like World Girls’s Day, World Literacy Day, and Giving Tuesday.

Younger girls graduating from high school and making plans to wait a four-year school can follow for the scholarship fund in the course of the NAACP. Some candidates have already shared their desires and values in Lancôme USA’s marketing campaign, detailing their abilities, occupation plans, and hopes for training fairness.

Students can apply directly through the NAACP scholarship portal through May 20, 2022 at Scholarships | NAACP. The applicant must be a graduating high school senior enrolling in a 4-year tax-exempt academic institution. Additionally, applicants must be a member of the NAACP and be a registered participant of the ACT-SO program. If awarded the scholarship, students must be available to travel between July 14-17, 2022, for the National Award Ceremony.

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