In recent years, some members of the style industry have continued to work hard towards creating a sustainable future for shoppers and fashion brands. Although companies like Kent and Veja have unveiled environmentally-friendly options and others including the accessories line Behno and Static Swimwear announced their adherence to the Council of Fashion Designers of America’s Sustainability Guide, there’s still more work to be done. And one company has entrusted young aspiring fashion entrepreneurs with possibly spurring continued change.
From now until July 1, the Yoox Net-a-Porter Group, an online fashion retailer, is allowing girls between the ages of 16-25 the opportunity to submit their ideas for a fashion app that harnesses “the power of technology to challenge conventions, drive sustainable change, and ultimately impact the industry and the world for the better, for generations to come.” As the online application for the competition states, judges are looking for an app that could address social, environmental, or other areas of the fashion industry that the applicant wants to change.
Once apps in the “Incredible Girls of the Future Competition” are submitted, a judging panel of experts including Brent Hoberman, Co-Founder and Executive Chairman at firstminute capital, Founders Factory and Founders Forum, Margherita Maccapani Missoni, Creative Director of M Missoni, and Leandra Medine, Author and Founder of Man Repeller, will decide on a winner. The grand prize winner will then work with a mentor group compromised of Yoox Net-a-Porter Group executives to bring their vision to life.
In a press release, Missoni shared her reason for supporting the competition, saying, “This industry flourishes from fresh innovation…For Yoox Net-a-Porter Group to engage with this community and create opportunities for the younger generation is so inspiring.”
This isn’t the first time a company has turned to an app to potentially change the world of fashion. H&M helped shoppers make more informed decisions with the recent addition of garment product information on its app, Good On You lists out sustainable fashion brands to support, and Zara made its clothes literally come to life with the addition of an augmented reality segment in its app.
Only a few weeks remain until the competition closes, so if you’ve been dreaming up something or you think you have the next big fashion idea, you better get cracking on your application.
Written by Lauren Rearick