Peeps’ return from its months-long hiatus has included a hodgepodge of new products like makeup and cereal. Now, the candy brand is releasing a soda.
On Thursday, Pepsi announced it was partnering with Peeps for a new, limited-edition soda.
According to the announcement, the Pepsi x Peeps drink “combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps Marshmallow flavor.” The soda’s 7.5-ounce mini-cans will come in three colors: pink, blue and yellow, just like Peeps’ signature marshmallow chicks.
The drink will only be available for a limited time, but fans won’t be able to pick up the soda in the grocery store. Instead, they’ll have to enter the companies’ #HangingWithMyPEEPS sweepstakes.
Until March 31, fans can post pictures of themselves on Twitter and Instagram “enjoying their favorite springtime activities — in a safe, socially distant manner,” the announcement said.
Fans should also tag Pepsi and include the hashtags #HangingWithMyPEEPS and #PepsiSweepstakes in their post, to enter.
According to the sweepstakes rules, Pepsi will award 10 grand prizes, which include special edition three-packs of the soda. The company will also award 3,160 first prizes, which will include three cans of the Pepsi x Peeps soda, as well as a five-pack of Peeps marshmallows, the rules said.
“After what has been a very difficult year, many consumers are looking for new things to smile about,” Todd Kaplan, Pepsi’s vice president of marketing said in a statement. “So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola.”