The unlikely duo of Kirk Franklin and Lil Baby join forces to uplift the youth in the empowering video for their song “We Win,” off the Space Jam: A New Legacy soundtrack.
Directed by Cam Robert and set in a recreational gym, flashes of Baby and Franklin are paired with the new Warner Bros. film starring LeBron James, with Baby’s lyrics mirroring the energy of the movie. Laid over a beautiful Just Blaze beat, “We Win” marks the first time Lil Baby and Franklin have worked together. The interesting fusion of Franklin’s religious music and Baby’s hood tales of rags-to-riches creates a new and fitting sound that lays the perfect backdrop for A New Legacy.
The film’s soundtrack came with a variety of heavy hitters like Chance the Rapper, John Legend, and Symba on “See Me Fly,” 24kGoldn and Lil Wayne on “Control the World,” and Saweetie, Salt-N-Pepa, and Kash Doll on “Hoops.” Space Jam: A New Legacy boasted a successful opening weekend box office tally along with its impressive soundtrack, accumulating a three-day gross of $32 million, beating out Marvel’s Black Widow.
The two also performed the song for the first time at the BET Awards this year.
Check out the new video for Lil Baby and Kirk Franklin’s “We Win” up top.
By Jordan Rose